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Virgin Trains & Evolvi herald the end of the orange ticket

Virgin Trains becomes the first franchised train company to offer m-Tickets to Business travellers booking via TMC's.

Virgin Trains has announced this week it will make m-Tickets available to Virgin customers travelling on all routes along the west coast mainline.

Virgin Trains is the first franchised rail operator to offer m-Tickets for Advance tickets across all routes in this major step towards eliminating the orange ticket.
"We want to make our customers' experience with us the best it can be and are delighted to provide this new functionality to our Business travellers.  We have worked closely with Evolvi Rail Systems to bring this to the market.  Whilst currently restricted to Advance tickets, we hope to have a solution for all ticket types very soon" said Amanda Robinson, Head of Sales for Virgin Trains.

The bar-coded m-Tickets which customers download to their smartphones or other mobile devices will be offered for journeys on Virgin Trains services purchased through their TMC. 

This follows on from Virgin Trains' participation in the industry pilot scheme looking at making buying and using train tickets simple. As part of this pilot we have been able to increase our overall mobile ticket sales to over 170,000 since July 2015, from less than half that amount.

Virgin Trains are looking at ways to bring m-Tickets to even more customers and move away from paper tickets, which are easily lost or confused with tickets for other journeys.

Rail Minister, Claire Perry commented, "We want to build a 21st century railway that provides better journeys for all, and much simpler and smarter ticketing is a vital part of that. We have been clear that we will support the industry with ticketing innovation but that we also want rail companies to do what is best for their passengers, without government interference. The expansion of mobile tickets means more Virgin Trains customers can enjoy the benefits of this new technology, and it will help us get rid of outdated paper tangerine tickets."

Jon Reeve, Evolvi Director of Trade Relations, commented: "The business imperative for TMCs and their rail retailing partners is to continue to innovate booking and fulfilment channels to enhance their proposition to increasingly tech savvy corporate users. This latest development is the first step in the process of major ticket fulfilment modernisation focused on enhancing the business traveller experience."

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